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Tuesday, April 22, 2014

St. Francis Brewing Co. celebrates American Craft Beer Week!

What is this????

A blog update from Scott??  It's only been eight months since the last one.

The reality is, we use Facebook and Twitter a lot more nowadays to get the word out about the "haps" at the brewery.  Also, this blog is one area in my life where I'm extremely lazy.

But, it's also a good way to get the word out about special events at St. Francis, and there's a pretty cool one coming up next month:


St. Francis Brewing Co.
celebrates
American Craft Beer Week

May 12-18. 2014
 The popularity of American craft beer has reached unprecedented levels.  While the “Big Boys” are seeing sales drop from year to year, beer lovers across America are supporting their local craft breweries in droves, and St. Francis is no exception.

 As America celebrates its craft brewing heritage and to thank you for all you’ve done to help make the St. Francis Brewing Company what it is today, we’ve decided to do something special.

I've come up with seven special beers.  These are outside the realm of our regular line-up.  Starting at noon on Monday, May 12, we will feature a different beer, every day of the week.  You may also pick up a punch card at the Brewery.  Bring in your punch card and purchase one of our featured beers.  Anyone who stops in and gets their card punched for all seven beers will receive a prize when Craft Beer Week has ended.

 Here’s the line-up:

Monday, May 12

Cucumber Saison—we took a traditional Belgian Saison, complete with orange peel, Candi syrup and a special yeast strain, and added a few fresh cucumbers.  The result is a sweet, spicy and refreshing beer.

 Tuesday, May 13

Jaggery Pale Ale—This English-style Pale Ale features “Jaggery”—a type of Indian sugar made from dates.  There’s also a touch of Fenugreek seasoning.

 Wednesday, May 14

Nutty Brown Ale—Nut Brown usually refers to the color of this English ale, but this one is truly nutty!  Lightly toasted pecans were added to the beer to really emphasize that delicious nut flavor.

 Thursday, May 15

Pirate Stout—Shiver me timbers, this one’s got some kick!  Fueled by a pound and a half of molasses, this rich, dark stout also includes allspice, coriander, tangerine zest and black pepper.  Arrrrrrg.

 Friday, May 16

Amber Strong Wit—Who says Belgian Witbier needs to be light in color?  This Wit is amber -colored.  The traditional Belgian spiciness is enhanced with an addition of star anise, coriander and tangerine zest.  (Yes, there are a lot of naked tangerines at St. Francis.)  Some lightly toasted oats help provide a luxurious mouthfeel.

 Saturday, May 17

Berliner Weisse—By far, the lightest of our offerings, this traditional style is a light weissebier that has been “soured”.  As is also common for the style, this beer will be served with a squirt of raspberry syrup.

 Sunday, May 18

Cherry Bock—This German Lager was fermented cold with five pounds of sour Door County cherries.  The result is a smooth, tasty beer with a hint of cherry goodness.


The fine print!

These beers are offered in extremely limited quantities.  From noon to 7:00 each day, they will only be sold one per customer.  After 7:00 pm if there’s any beer left, we will lift that rule.  When it’s gone, it’s gone.

If you are able to stop by every day of craft beer week to try these beers, bring in your fully-punched card between May 18-21 to receive your fabulous prize—a “Seven Deadly Sins” T-shirt of your choice.


So, you may be saying, "but I thought craft beer week in Milwaukee starts this Saturday.  Why are you waiting until May?" 
And, you'd be correct.  There is a Milwaukee Craft Beer week which runs from April 26--May 2.  The lesser-known detail is that this week was created and is promoted by Beechwood Distributors.  Basically, they promote bars and breweries that are in their line-up.  Smart business for them, if not a little sneaky.  St. Francis distributes though another company which has a greater focus on craft beers.  So, we decided to run our promotion concurrently with the American Craft Beer Week.  But heck, too much of a good thing is sometimes a really GREAT thing. 
Anyway, before I return to my cave for another 8 months of hibernation, stop by and visit us on the 12th.  In the meantime, 
Cheers